Descriere
Your Tasks
SEE Activation Strategy & Roadmap
• Own the SEE activation strategy and annual roadmap in line with category, brand, customer and commercial priorities.
• Identify scalable shopper and customer activation opportunities across SEE.
• Define the role of Gifting, Skin Moments, Value-Added Sets, promotional Multipacks and POS standards within the activation portfolio.
• Priorities initiatives based on shopper relevance, customer value, commercial potential, scalability and feasibility.
Strategic Activation Platform Development
• Translate category and shopper insights into compelling activation concepts, shopper propositions and mechanics.
• Define common SEE frameworks, guardrails, toolkits and minimum standards, with local adaptation where customer or market realities require it.
• Lead strategic briefs for major activation initiatives and ensure early alignment with Category Management, Marketing, RGM, Sales and local POS Execution.
• Ensure activations strengthen brand equity, category growth and retailer differentiation.
Gifting, Skin Moments, VAS & Multipack Excellence
• Define the SEE Gifting strategy, occasion architecture, assortment principles and price-point logic.
• Own the strategic framework for Skin Moments, including objectives, shopper role, mechanics and success measures.
• Define Value-Added Set and promotional Multipack principles, including formats, guardrails, simplification and scalability.
• Ensure category and portfolio choices are aligned with the relevant Category and Marketing owners.
Commercial Design, Business Cases & Evaluation
• Build activation business cases with clear objectives, investment logic, expected outcomes and success KPIs.
• Partner with RGM and Finance on commercial assumptions, ROI methodology and post-evaluation.
• Lead pre- and post-evaluation of major activation platforms and convert findings into practical recommendations.
• Maintain an SEE learning agenda and scale successful concepts and best practices across markets.
POS Standards & Strategic Governance
• Set the direction for SEE POS standards and act as gatekeeper for strategic quality and consistency.
• Ensure global and regional guidance is translated into relevant SEE frameworks.
• Balance common standards with justified local adaptations, based on customer value and execution feasibility.
• Clarify decision rights and prevent overlap between Category, Activation and POS Execution responsibilities.
Cross-Functional Leadership & Capability Building
• Lead cross-functional alignment with Category Management, Marketing, RGM, Sales/KAMs, Finance, Procurement, Supply Chain and local POS Execution teams.
• Build activation capability through structured guidance, best-practice sharing and coaching.
• Provide clear briefs, timely decisions and constructive feedback to local execution teams and partners.
• Represent the SEE activation agenda in relevant regional and functional forums.
Please submit your application until 11.10.2026!
Your Profile
• University degree in Business, Marketing, Economics or a related field.
• 5+ years of relevant experience in shopper marketing, customer marketing, trade marketing, activation, category management or commercial excellence.
• Demonstrated experience developing strategic activation platforms, customer-facing concepts or shopper programs.
• Strong understanding of FMCG retail, shopper behavior, customer economics and in-store activation.
• Experience with business cases, activation effectiveness, budgeting and agency or supplier ecosystems.
• Strong PowerPoint and Excel capability; experience with BI, shopper or market data is an advantage.
• Professional English; Romanian or Bulgarian market experience is a strong advantage.
• Strategic and commercially minded, with the ability to connect shopper ideas to measurable business impact.
• Creative but pragmatic, able to build distinctive concepts that can be implemented across markets.
• Strong leadership, stakeholder-management and influencing skills in a matrix organization.
• Clear decision maker who can establish standards, challenge constructively and protect strategic quality.
• Analytical and learning-oriented, with strong curiosity about shopper, customer and activation effectiveness.
• Collaborative and respectful of local market expertise while driving common SEE solutions.
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
