Descriere
Your Tasks
Field Force & Detailing Management
• Execute the EE regional medical strategy and ensure effective local implementation.
• Lead the local detailing organization in collaboration with the Medical Marketing Manager, including team setup, activity planning, and execution.
• Define, implement, and monitor field force KPIs, focusing on effectiveness, productivity, and business impact.
• Lead HCP targeting and segmentation, translating insights into effective field force activity plans.
• Drive field excellence through regular double visits, on-the-job coaching, best-practice sharing, and competence development.
• Implement the Perfect Visit, Matrix of Competencies, and IQMED tools to strengthen field force capabilities and effectiveness.
• Define KPIs and critical success factors to measure detailing quality and effectiveness.
• Ensure consistent roll-out of activities and tools in line with regional strategy.
• Support the implementation and execution of clinical studies in the field.
• Initiate local medical tracking based on Global and Regional recommendations, in cooperation with the Medical Marketing Manager.
Medical Marketing & Events
• Develop and execute the annual local professional medical marketing plan with the Medical Marketing Manager, based on a clear strategy and measurable objectives.
• Support the adaptation and deployment of detailing materials, professional communication plans, and initiatives that strengthen brand performance and perception.
• Support the implementation of medical marketing activities in close collaboration with the Medical Marketing Manager.
• Support the organization of local Derms events and participate in regional and Global Derms events in cooperation with the Medical Marketing Manager.
• Follow up on event and KOL activity summaries, evaluations, and key learnings.
KOL & DOL Management
• Lead local KOL and DOL management, including recruitment, relationship building, and engagement.
• Develop and maintain productive relationships with KOLs and DOLs, ensuring alignment with regional KOL management strategy.
• Leverage KOL and DOL engagement to drive brand recommendation and business growth, aligned with medical and commercial objectives.
• Support the recruitment of local KOLs and DOLs for regional projects.
• Actively participate in key local dermatology meetings and ensure effective follow-up.
Business & Export Market Development
• Identify opportunities to grow the business while maintaining ROI.
• Lead the development and expansion of the export market across strategy, commercial execution, and stakeholder engagement.
• Understand and contribute to the Eucerin strategy and influence decision-making processes to strengthen recommendation and business growth.
• Work cross-functionally with Marketing, S&C, and Digital, understanding their respective roles and responsibilities.
Your Profile
Functional & Professional Expertise
• University degree, preferably in Medical, Biomedical, or other Life Science fields.
• Several years of experience in professional marketing or medical sales within a dermocosmetic or pharmaceutical company.
• In-depth knowledge of medical cosmetics, active ingredients, their mode of action, and their value for doctors, pharmacists, and patients.
• Strong understanding of HCPs, consumers, the market, and key competitors, with a continuous focus on developing market knowledge.
• Knowledge of skin biology and skin pathologies, including:
• Skin barrier and skin function
• Skin indications and active ingredients
• Safety of dermo-cosmetic products
Communication & Negotiation
• Strong presentation and communication skills with internal and external stakeholders.
• Excellent verbal and non-verbal communication skills.
• Ability to tailor the same message to different audiences, from dermatologists and pharmacists to consumers.
• Understanding of key negotiation stages and principles, with the ability to act effectively throughout the negotiation process.
• Ability to recognize personal strengths and development areas in negotiations and act accordingly.
• Strong active listening skills.
Leadership & People Development
• Convey the mission, vision, and core values of Eucerin and the company.
• Recruit and develop the right employees.
• Support the design of an effective local detailing organization, including team size and structure.
• Understand people dynamics, individual personalities, motivation, and needs.
• Set team targets and create shared goals.
• Take responsibility for team competences and implementation of Perfect Visit and Matrix of Competencies Tool.
• Act in a compliant and professional manner, with confident, patient, and convincing behavior.
Personal Skills
• Strategic and analytical mindset with a strong business orientation.
• Team-oriented, open, and proactive approach.
• International mindset and ability to work effectively across markets.
• Willingness to continuously learn and develop.
• Fluent English.
